What Is Observational Research?

Observational research consists of a researcher observing a subject, or subjects, within a natural environment. It is an ethnographical research done by many anthropologists as well as qualitative UX researchers who specifically study human interaction with physical objects (in-store shopping, VR users, users with physical disabilities, etc.). …


Image by Arek Socha

What is A/B Testing?

Also known as split testing, is the method of testing two different concepts for improving a user interface. In a split test, concepts are very different from each other by changing multiple elements of an interface; either color, layout, or both. …


Image by thejakesmith

A farmer ran up to Buddha and his followers and panically asked, “Have you seen my cows? I can’t survive without them!” Buddha replied, “I have not seen your cows. Maybe they went in the other direction.” …


Richard Saul Wurman was an American architect and designer that coined the 5 Hat Racks Principle, or L.A.T.C.H., in his book, ‘Information Anxiety (1989). The book provides guidance on how to organize your information to make it more digestible for you or your users. If you haven’t read the book…


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Before we learn about the S.M.A.R.T. goals method, it’s important to know why we need a research objective. When we understand its importance, then we can see why applying the S.M.A.R.T. method makes sense.

A research objective is the driving force behind every method and task in your research plan…


Image by Arek Socha from Pixabay

The greater the complexity or number of choices, the harder it is to make a decision.

Think about the times you visited a restaurant chain where you were handed a menu that contained 3–5 pages full of dishes to choose from. Though they probably had everything grouped according to meal type, dietary restrictions, etc. did you ever have a moment where you thought to yourself, ‘I…


Image by Yvette W from Pixabay

We are seeing a lot of workers walk-out or sign-off at their companies and taking to the streets to be in community with their black coworkers. This is an immense show of solidarity for the black community and it’s a great way to get the point across to your company…


Image by WikiImages from Pixabay

If you want to thrive as a business during this economic hardship, where people have been locked in their homes for over two months, my advice to you is to put on your best customer service hat. The only way for your customers to interact with you today, and probably…

Elle Beebe-Tron

Not really human, almost an alien, kind of a robot. CEO of Afraid of Bees

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